Own identity
An original face, voice, personality and world created from the first sketch for one brand only.
Virtual talent studio · Prague
A FACE FOR
EVERY STORY.
We design an original virtual personality your brand can cast in campaigns, product visuals and everyday social content.
USE CASE / BEAUTYBEAUTY
IN MOTION.BEAUTY · CAMPAIGN · PRODUCT
IN MOTION.BEAUTY · CAMPAIGN · PRODUCT
SOCIAL CONTENT✦CAMPAIGNS✦LOCAL ADAPTATION✦PERFORMANCE✦PRODUCT STORIES✦SOCIAL CONTENT✦CAMPAIGNS✦LOCAL ADAPTATION✦
01 / Why own the talent
NOT AN AVATAR.
A BRAND ASSET.
Working with a real face always comes with limits of time, production and usage — whether it is a commercial, a product shoot or regular content. Your own virtual talent stays with the brand. It remains recognizable and can grow from a single post to a global campaign or an owned content format. Like a person, it can age, evolve and change style. One thing stays constant: its loyalty to your brand.
We create original characters without copying an existing person. Digital twins are made only with the explicit consent of their real-world counterpart.
Stays in character
The same face, tone and visual language across campaigns, channels and individual markets.
Always ready
No casting, travel or production wait. A new scene can be created in days.
Speaks locally
One talent can communicate naturally in Czech, English, German or Swahili.
Grows with the brand
We expand the world, wardrobe, gestures and stories instead of starting again every time.
End-to-end control
Usage rules, approvals, transparent AI labelling and clear provenance for every asset.
02 / One person. Many roles.
CAST HER.
ANYWHERE.
One consistent character can work as a creator, model, host or product guide. You choose the role, channel and market.
A
alias.one / demoPaid partnership
•••
NEW CITY / SAME ENERGYMOVE
YOUR WAY.
YOUR WAY.
♡◯⌁⌑
alias.one / demo Three markets. One launch. #virtualtalent
USE CASE / SPORT & LIFESTYLE
ONE TALENT.
A WHOLE CAMPAIGN.
This demo talent shows how one identity can hold the hero visual, product detail and everyday social content together. The scene changes, not the person.
TO MOVE.
IN MOTION.
03 / From one product to a whole collection
DRESS ONCE.
SELL EVERYWHERE.
Send approved garment photography or 3D assets. The same digital talent can then present individual products, new collections, poses and markets — without a new model and shoot for every variation.
DEMO VIRTUAL MODELLOOK 01
NEW SEASON / PERFORMANCE SYSTEM
Transit Shell 01
€148VAT INCLUDED
A product demonstrated on one consistent virtual model. Matching pose, lighting and proportions make the full collection easier to compare.
SELECT LOOK
- COLOR
- Tomato / Ink
- MODEL
- VIRTUAL / 184 CM
- OUTPUT
- PRODUCT / SOCIAL / PAID
ADD TO BAG
E-commerce & products
Model photography for categories, product detail pages, color variants and new collections.
Social creator
Product drops, styling, try-on series, reels and everyday content with the same recognizable face.
Paid performance
More hooks, crops and formats for A/B testing without a new casting for every variation.
Brand campaign
Hero visuals, online video, OOH and display formats built around one talent.
Local adaptation
The same character with a new language, setting, styling and message shaped for the local audience.
Retail, CRM & internal
In-store screens, newsletters, loyalty, onboarding, product training and internal communications.
Product details — cut, material, color and logo — always go through a dedicated check against the brand's supplied assets.
04 / From strategy to a living character
BUILT LIKE
A BRAND.
We do not begin with a face. We begin with the role the talent should genuinely play in your brand world.
FIND THE ROLE
We define the audience, purpose, personality, cultural context and boundaries of use.
↗BUILD THE PERSON
We create the face, voice, gestures, styling, vocabulary and a consistent identity system.
↗CREATE THE WORLD
We build locations, visual rules and a production system for every channel.
↗KEEP IT ALIVE
We plan content, produce new outputs and protect continuity and transparency.
↗05 / Pricing packages
START SMALL.
GROW THE CHARACTER.
Start with a pilot. Once the identity is established, producing more content becomes faster, more consistent and easier to plan.
Character creation
DEVELOPMENT
€3,600one-offexcl. VAT
A complete development package for a brand ready to build its own virtual talent.
- Role and personality strategy
- Original face and identity system
- Visual world + 20 reference images
- Voice in Czech or English
- 1 short pilot video
- Usage and transparency rules
BEST PLACE TO START
Ongoing content
ALWAYS ON
€2,000monthly + Developmentexcl. VAT
Your new talent stays active, responds to culture and keeps the brand moving.
- 8 short videos per month
- 12 static outputs
- Adaptation into 2 formats
- Monthly content plan
- One language market
- Ongoing consistency management
More markets and campaigns
GLOBAL
€3,600monthly + Developmentexcl. VAT
Production capacity for brands that need content at a larger scale.
- 12 short videos per month
- 20 static outputs
- 3 language versions
- Campaign key visuals and product scenes
- Priority production slot
- Builds on an approved Development package
Prices are starting estimates excluding VAT. The final proposal depends on the number of languages, formats, usage rights and required production capacity.
06 / Good questions
WHAT PEOPLE
USUALLY ASK.
07 / Selected work
CHARACTERS
ALREADY ALIVE.
Original characters created for specific brands and their own communication worlds.
CASE / 01AGENCY TALENT / AI
VIKTOR
Mullet's own media personality and resident AI geek, turning emerging trends into regular content.
CLIENTMULLET
CASE / 02FOOTBALL TALENT / UGANDA
MUKISA
Championbet's own face for football, fan stories and timely match-day content.
CLIENTCHAMPIONBET
CASE / 03VIRTUAL TALENT / UPCYCLING
NAYA
A cinematic fashion heroine for accessories made from retired aviation materials.
CLIENTPHASE_O2
CASE / 04CARTOON CAST / SOCIAL CONTENT
TINY TEAM
Four cartoon characters connecting a neighbourhood café with the everyday stories of its playground setting.
CLIENTTINY CAFÉ / BUTKY PARK
CASE / 05CASINO TALENT / UGANDA
SSANYU
Championbet Casino's own face for TikTok, product stories and long-term communication.
CLIENTCHAMPIONBET
08 / The economics of owned talent
MORE CONTENT.
LESS PRODUCTION.
A traditional product shoot restarts the process each time: scheduling, casting, studio, crew, styling, post-production and usage rights. With your own virtual talent, you invest in an identity that can be reused and expanded across every new collection and campaign.
ILLUSTRATIVE ANNUAL CONTENT / 4 PRODUCT WAVES
€20,400potential production-cost saving−43%This model covers four product-content waves plus ongoing content. It excludes paid media and reach — the comparison is strictly about production. It can also return more than 120 hours of coordination time to the marketing team each year.REPEATED COSTS
Traditional production
- 4 shoots · studio, photographer and production
- €19,200
- Talent, make-up, styling and assistance
- €12,800
- Post-production, adaptations and buyouts
- €16,000
Illustrative year€48,000
AN IDENTITY BUILT FOR REUSE
Owned virtual talent
- Development / character creation
- €3,600
- Always On / 12 months · 96 videos + 144 visuals
- €24,000
- New casting, studio and recurring buyouts
- €0
Illustrative year€27,600
WHERE THE SAVING COMES FROM
Less time spent organizing
The marketing team does not have to coordinate talent schedules, studio, crew, fittings, transport and a full approval process for every product wave.
One identity for every next output
You invest in the talent once and then reuse it across new products, collections, formats and campaigns.
Rights without surprise renewals
Usage can be agreed up front for the long term or without a time limit. There is no need to track every format, market and campaign extension after the fact.
Consistent output quality
A locked identity, approved references and scene review reduce dead-end variants and unusable outputs.
Local adaptation without a new shoot
The same talent can change language, voice, setting, styling and cultural context while remaining the brand's recognizable face.
More variants in less time
One approved direction can produce more hooks, aspect ratios and product versions without repeating the entire production.
The largest saving is often not a single invoice line but dozens of hours of internal work. Scheduling, location and crew coordination, part of the review process and repeated rights negotiations all disappear from each new use.
Costs and time savings are illustrative. The real difference depends on the brand's production standard, number of collections, formats, markets, review rounds and required usage rights.READY WHEN YOU ARE
WHO SHOULD YOUR
BRAND MEET?
Tell us about the brand, market and role your new talent should play. We will bring an initial personality direction and activation options to the first call.