Own identity
An original face, voice, personality and world created from the first sketch for one brand only.
European virtual talent studio · Prague / Europe
A FACE FOR
EVERY STORY.
We create original virtual personalities for European brands — from first casting and product campaigns to everyday social content.
USE CASE / BEAUTYBEAUTY
IN MOTION.BEAUTY · CAMPAIGN · PRODUCT
IN MOTION.BEAUTY · CAMPAIGN · PRODUCT
SOCIAL CONTENT✦CAMPAIGNS✦LOCALIZATION✦PERFORMANCE✦PRODUCT STORIES✦SOCIAL CONTENT✦CAMPAIGNS✦LOCALIZATION✦
01 / Why own the talent
NOT AN AVATAR.
A BRAND ASSET.
A one-off influencer partnership disappears. Your virtual ambassador learns, grows and stays recognizable. The same personality sells a product, speaks multiple languages and holds the brand together from feed to major campaign.
We create original characters without copying an existing person. Digital twins are made only with the explicit consent of their real-world counterpart.
Stays in character
The same face, tone and visual language across campaigns, channels and individual markets.
Always ready
No casting, travel or production wait. A new scene can be created in days.
Speaks locally
One ambassador can communicate naturally in Czech, English, German or Swahili.
Grows with the brand
We expand the world, wardrobe, gestures and stories instead of starting again every time.
End-to-end control
Usage rules, approvals, transparent AI labelling and clear provenance for every asset.
02 / One person. Many roles.
CAST HER.
ANYWHERE.
One consistent character can work as a creator, model, host or product guide. You choose the role, channel and market.
A
alias.one / demoPaid partnership
•••
NEW CITY / SAME ENERGYMOVE
YOUR WAY.
YOUR WAY.
♡◯⌁⌑
alias.one / demo Three markets. One launch. #virtualtalent
USE CASE / SPORT & LIFESTYLE
ONE TALENT.
A WHOLE CAMPAIGN.
This demo talent shows how one identity can hold the hero visual, product detail and everyday social content together. The scene changes, not the person.
TO MOVE.
IN MOTION.
03 / From one product to a whole collection
DRESS ONCE.
SELL EVERYWHERE.
Send approved garment photography or 3D assets. The same digital talent can then present individual products, new collections, poses and markets — without a new model and shoot for every variation.
DEMO VIRTUAL MODELLOOK 01
NEW SEASON / PERFORMANCE SYSTEM
Transit Shell 01
€148VAT INCLUDED
A product demonstrated on one consistent virtual model. Matching pose, lighting and proportions make the full collection easier to compare.
SELECT LOOK
- COLOR
- Tomato / Ink
- MODEL
- VIRTUAL / 184 CM
- OUTPUT
- PRODUCT / SOCIAL / PAID
ADD TO BAG
E-commerce & products
Model photography for categories, product detail pages, color variants and new collections.
Social creator
Product drops, styling, try-on series, reels and everyday content with the same recognizable face.
Paid performance
More hooks, crops and formats for A/B testing without a new casting for every variation.
Brand campaign
Hero visuals, online video, OOH and display formats built around one talent.
Localization
The same person, a new language, local messaging and culturally adapted output for another European market.
Retail, CRM & internal
In-store screens, newsletters, loyalty, onboarding, product training and internal communications.
Product details — cut, material, color and logo — always go through a dedicated check against the brand's supplied assets.
04 / From strategy to a living character
BUILT LIKE
A BRAND.
We do not begin with a face. We begin with the role the talent should genuinely play in your brand world.
FIND THE ROLE
We define the audience, purpose, personality, cultural context and boundaries of use.
↗BUILD THE PERSON
We create the face, voice, gestures, styling, vocabulary and a consistent identity system.
↗CREATE THE WORLD
We build locations, visual rules and a production system for every channel.
↗KEEP IT ALIVE
We plan content, produce new outputs and protect continuity and transparency.
↗05 / Pricing packages
START SMALL.
GROW THE CHARACTER.
Start with a pilot. Once the identity is established, producing more content becomes faster, more consistent and easier to plan.
Character creation
DEVELOPMENT
€3,600one-offexcl. VAT
A complete development package for a brand ready to own its digital ambassador.
- Role and personality strategy
- Original face and identity system
- Visual world + 20 reference images
- Voice in Czech or English
- 3 pilot videos and 6 static outputs
- Usage and transparency rules
BEST PLACE TO START
Ongoing content
ALWAYS ON
€2,000monthly + Developmentexcl. VAT
Your new talent stays active, responds to culture and keeps the brand moving.
- 8 short videos per month
- 12 static outputs
- Adaptation into 2 formats
- Monthly content plan
- One language market
- Ongoing consistency management
More markets and campaigns
GLOBAL
€3,600monthly + Developmentexcl. VAT
Production capacity for brands that need content at a larger scale.
- 12 short videos per month
- 20 static outputs
- 3 language versions
- Campaign key visuals and product scenes
- Priority production slot
- Builds on an approved Development package
Prices are starting estimates excluding VAT. The final proposal depends on the number of languages, formats, usage rights and required production capacity.
06 / Good questions
WHAT PEOPLE
USUALLY ASK.
07 / Selected work
CHARACTERS
ALREADY ALIVE.
Original characters created for specific brands and their own communication worlds.
CASE / 01AGENCY AMBASSADOR / AI
VIKTOR
Mullet's agency ambassador and resident AI geek, turning emerging trends into regular content.
CLIENTMULLET
CASE / 02VIRTUAL INFLUENCER / UGANDA
MUKISA
A virtual influencer designed for the Ugandan market.
CLIENTCHAMPIONBET
MULLET / AGENCY AMBASSADOR
VIKTOR.
ALWAYS ON AI.
Viktor is Mullet's virtual agency ambassador and resident AI geek. He follows new tools, formats and shifts in the industry, finds what matters and turns it into regular content for the agency's audience.
01An ownable media personality for AI trends, updates and commentary.
02Concept, personality and visual identity created from scratch for Mullet.
AI TREND CONTENT / 01
A CHARACTER WITH SOMETHING TO SAY.
This longer format shows that a virtual character can do more than pose. He can explain, comment and consistently build the brand's authority.CHAMPIONBET / UGANDA
MUKISA.
LUCK HAS A FACE.
Mukisa is a virtual influencer created for betting brand Championbet and its Ugandan audience. From the first idea to the final character, he was built as an original personality with his own name, identity and local context.
01Mukisa means luck in Swahili.
02I created the concept, name, personality and visual identity from the ground up.
CAMPAIGN FILMS
Two club-led versions show how one character can carry different stories while remaining instantly recognizable.01
ARSENAL
This club-led version builds on Arsenal's fan emotion and visual codes. Mukisa remains the campaign's recognizable face while the story changes.
08 / The economics of an owned face
PAY FOR OUTPUT.
NOT ANOTHER CASTING.
The traditional model charges again for every face, shoot, usage window and market. An owned digital ambassador moves budget into a system that becomes more valuable with every new output.
ILLUSTRATIVE ANNUAL BUDGET / ONE MARKET
€32,400potentially released in this model−54%This illustrative scenario uses 12 influencer partnerships, three lean production days and paid usage rights, compared with character Development plus 12 months of Always On.REPEATED COSTS
Traditional model
- 12 influencer partnerships
- €21,600
- 3 production days + post
- €24,000
- Buyouts, extensions and extra formats
- €14,400
Illustrative year€60,000
BUDGET THAT COMPOUNDS
Owned character
- Development / character creation
- €3,600
- Always On / 12 months · 96 videos + 144 visuals
- €24,000
- New casting for every output
- €0
Illustrative year€27,600
WHERE THE SAVING COMES FROM
A fee for every new face
An influencer fee buys one partnership and its reach. Character development creates an identity the brand can use again and again.
Buyouts and usage renewals
Talent and creator rights commonly change with term, media and territory. An owned character's usage scope is agreed up front.
Shoots, travel and reshoots
A new season, product or format does not automatically require another casting, location, crew and production day.
Consistent output quality
A locked identity, approved references and scene review reduce dead-end variants and unusable outputs.
Localization without recasting
The same ambassador can gain a new language, voice and local message without rebuilding recognition in every market.
More tests in the same time
One concept can produce more hooks, aspect ratios and product versions without repeating the entire production.
For context, public 2026 benchmarks place mid-tier influencer posts around $1,600–$10,000 and macro profiles around $5,000–$25,000. Performer frameworks also separate the session from holding and usage fees.
This is an illustrative model based on public international benchmarks and ALIAS.ONE list pricing. Actual savings depend on production scope, rights, market and output volume.READY WHEN YOU ARE
WHO SHOULD YOUR
BRAND MEET?
Tell us about the brand, market and role your new talent should play. We will bring an initial personality direction and activation options to the first call.