01
FROM FLIGHT TO FREEDOM.
The vertical film places NAYA and the product back in the environment their materials came from. One heroine connects provenance, function and a new fashion life in a single brand world.
PHASE_O2 / UPCYCLED FASHION
NAYA.
NAYA is the virtual heroine of PHASE_O2, a project transforming retired aviation life vests and other flight materials into backpacks and accessories. Her cinematic fashion world returns the product to the runway and makes material provenance the heart of the brand story.
01An ownable virtual face for film, fashion photography, social content and product communication.
02NAYA's concept, personality and visual identity were created from scratch for PHASE_O2.
MATERIAL IN MOTION.
The vertical film places NAYA and the product back in the environment their materials came from. One heroine connects provenance, function and a new fashion life in a single brand world.
FASHION EDITORIAL / RUNWAY
FROM RUNWAY
TO STREET.
One consistent character gives the brand a complete photographic editorial — from a wide campaign hero to product detail and a strong silhouette in motion.
PROVENANCE BECOMES THE STORY.
A wide campaign image brings NAYA, the product and its aviation origin into one instantly legible frame.
THE PRODUCT STAYS THE HERO.
The portrait keeps both the character and the backpack construction in focus, giving the material a premium fashion context.
ONE FACE. A COMPLETE SERIES.
A new styling and composition expand the campaign without another casting or any loss of identity.