HE FINDS WHAT IS ACTUALLY CHANGING.
New models, tools and formats are filtered into subjects that carry real value for the agency's clients and audience.
MULLET / AGENCY TALENT
VIKTOR.
Viktor is Mullet's own virtual talent and resident AI geek. He follows new tools, formats and shifts in the industry, finds what matters and turns it into regular content for the agency's audience.
01An ownable media personality for AI trends, updates and commentary.
02Concept, personality and visual identity created from scratch for Mullet.
CHARACTER ROLE / ALWAYS-ON CONTENT
MORE THAN A FACE.
A POINT OF VIEW.
Mullet gained an ownable media personality for a field that changes almost every week. Viktor is not a one-off campaign mascot. He is a long-term format connecting topic selection, the agency's perspective and a recognizable face.
HE SPEAKS IN MULLET'S VOICE.
The character holds a consistent tone, perspective and way of explaining things, so the content never feels like an anonymous news recap.
ONE VIDEO BECOMES A SERIES.
The same personality can comment on a trend, explain a tool, open a discussion or guide a longer topic without another casting.
THE CHARACTER IN MOTION.
From a longer explainer to a fast vertical cut. Viktor can carry one subject across channels while adapting the pace and storytelling to each format.
01
A CHARACTER WITH SOMETHING TO SAY.
This longer format shows that a virtual character can do more than pose. He can explain, comment and consistently build the brand's authority.
02
AN AI HOST BUILT FOR EVERY FORMAT.
The short vertical format positions Viktor as a host for Reels, Stories and quick commentary. The same character and the same voice, adapted for faster distribution.
CHARACTER EDITORIAL / STUDIO
ONE PERSONALITY.
MORE FORMATS.
Viktor moves between clean portraiture, bold agency imagery and hosted video. His features, styling and energy remain consistent in every format — turning the character into a living content system rather than a single successful image.
A FACE PEOPLE REMEMBER.
Distinctive styling, hair and direct eye contact give Viktor an instantly recognizable identity for key agency visuals.
CLOSE ENOUGH FOR A POINT OF VIEW.
Gesture, humour and expression make the character feel natural in fast-moving social content.
THE CHARACTER HOLDS BEYOND VIDEO.
A full-body composition, a new pose and consistent styling expand Viktor into campaigns, presentations and owned content series.