THE PARK IS MORE THAN A BACKDROP.
The black kiosk, pastel playground and iconic elephant are part of the concept's identity. The content belongs to this exact place rather than feeling interchangeable with any other café.
TINY CAFÉ / BUTKY PARK
TINY TEAM.
Tiny Team is a four-character cartoon cast created for Tiny Café in Prague's Butky Park. Two baristas, a small explorer and their canine sidekick turn the real café and its iconic playground into one living social content world.
01A social communication concept and ownable cartoon cast for always-on content.
02The concept, character design and narrative world were created from scratch for Tiny Café and the specific setting of Butky Park.
SOCIAL WORLD / BUTKY PARK
SMALL CAFÉ.
A BIG WORLD.
The goal was not to create four isolated mascots, but a cast that genuinely belongs in the park. Each member brings a different kind of situation, giving the brand a foundation for long-running stories that remain instantly recognizable.
EVERY CHARACTER HAS A ROLE.
The baristas carry the coffee craft, the girl brings curiosity and the dog adds humour and surprise. Every episode can reveal a different team dynamic.
EVERY DAY BECOMES AN EPISODE.
Opening time, changing weather, a weekend in the park, a new drink or a small canine disaster can become a post, a recurring series or a short animated film.
FROM PARK TO PERFECT COFFEE.
The short film connects a flight through the real Butky Park, tactile coffee preparation and the final reveal of the complete team. Place, product and characters work as one communication world.
01
SMALL CAFÉ. BIG DAY.
The short film connects a flight through the real Butky Park, tactile coffee preparation and the final reveal of the complete team. Place, product and characters work as one communication world.
TINY STORIES / BUTKY PARK
ONE TEAM.
A NEW STORY EVERY DAY.
The visual system is built around real details from the location and a recurring cast. This lets the brand move between quiet product moments, park adventures and situational humour while staying immediately recognizable.
THE CAFÉ WAKES UP WITH THE PARK.
The wide opening scene introduces the full cast, black kiosk and iconic elephant in one cinematic frame.
FIVE MINUTES UNDER THE ELEPHANT.
A shared break takes the cast beyond the counter and into the park, revealing their relationships in a natural everyday moment.
THE WEATHER CHANGES. THE MOOD STAYS.
A rainy-day episode adds movement, humour and a situation that can quickly become a timely post or short animation.